Turning ideas into design that matters
Less noise, more meaning
I’m a Design Lead with a strong design foundation, working across creative direction, design strategy, and brand experience.
With 10+ years of international experience across B2B and B2C markets in the US, Europe, Middle East, and Africa, I focus on creative leadership, stakeholder alignment, and guiding teams toward clear, consistent outcomes.
Strategic thinking, grounded in execution.
I handle every part of the creative process when needed, but I believe the best work happens when ideas are shared and built together.
1. Strategy & Leadership
2. Design & Experience
3. Storytelling & Media
4. Collaboration & Delivery
5. Tools I Work With
Years of Experience
Major Works completed
Core Skills & Tools
Working hours
Certificates
I have Earned
MSc, Design Management
American University of Science and Technology
(AUST)
Bs, Graphic Design
Arts, Science & Technology University of Lebanon
(AUL)
My Services
Branding & Creative Direction
Brand identity design
Art direction & visual strategy
Brand guidelines & storytelling
Multimedia & Motion Design
Motion graphics & video campaigns
Editorial & print design
Visual content for digital platforms
Web & Digital Experiences
UI/UX design
Responsive web design
Creative workflows with AI
My Creative Process
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Research & Discovery
Initial discussions, user research,
and defining goals.
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Concept & Design
Visual exploration, branding, UI/UX, and motion concepts.
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Execution & Development
Building, refining, and producing final assets (digital + print).
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Launch & Impact
Delivery, testing,
and measuring success.
