
Arezki Group
Beyond Logos, Into Legacy
Arezki is a key player in Africaʼs construction sector, executing large scale infrastructure projects. They specialize in engineering focused development and technical precision.
Services:
Branding, Art Direction, Web Design
Brand Concept & Strategy:
The goal was to create a professional identity that conveys core values in Arezkiʼs field like strength, structure, and trust. The branding had to feel solid, scalable, and aligned with the companyʼs regional reach and technical mindset.
Primary
ACCENT
SECONDARY

3D Brand Icon
A Symbol of Direction
The sculptural “A” stands tall like a gate — open, bold, and full of intent. The yellow arrow slices through it with motion and clarity, a directional sign inviting you into the world of Arezki Group
It’s not just a letter; it’s a threshold.
