Maaden

This project involved a complete redesign of Ma’aden’s corporate annual report, aligning the publication with the company’s 2025 rebrand and the “Unearth Tomorrow” brand narrative.

The design system was built directly from Ma’aden’s updated visual identity, using diagonal geometry derived from the logo to establish a consistent editorial grid. Abstract value maps inspired by Saudi sand waves were developed to reflect the company’s mining heritage through a modern, high-tech lens.

Layered compositions and dark tonal structures were used to symbolize the earth’s depth, resource strength, and Ma’aden’s solid operational foundation. Sustainability and Vision 2030 commitments were visually translated through custom imagery, including symbolic growth elements emerging from raw mineral textures.

The result is a refined corporate publication that balances authority, innovation, and long-term vision — designed for stakeholders, leadership, and global investors.